If you’re feeling a little more adventurous, palettes of “ punchy pastels” are gaining some serious steam as well. “If you’re feeling adventurous, go for punchy pastels and ice cream colors.” Given their tried and tested success in minimalist interiors, they make a great choice for the reintroduction of color into whitewashed graphic design as well. Palettes we often refer to as “farmhouse chic” are also commonly found in Scandinavian interior design, proving they can pair effortlessly with minimalist aesthetics. “As consumers continue to embrace color, designers are recognizing the need to show more color in their collections.” A staple of the flat design movement, the introduction of Google Material Design’s vibrant palette in 2014 further solidified the trend making it the standard in new media. Bright and boldīold color has been trending in web and app design for years and this will continue in 2018. So no matter what your design discipline, you can add a little shine to your designs in 2018 using this versatile palette of new metallic neutrals. Recently however, metallics have been gaining popularity in visual brand design-particularly for fashion, beauty, and lifestyle brands as companies seek to evoke the trending aesthetics of their industries within their identities. Likely due to the difficulty of accurately representing them on screen, they’ve typically been reserved for luxury products and label design. Despite their commercial appeal, metallics have not achieved the same status in graphic and new media design-yet.
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